UI · 2025
Brand System
A full identity for a studio: logotype, palette, typography and usage rules across digital and print.
- Client
- Independent design studio
- Role
- Lead designer
- Year
- 2025
- Services
- Identity, Typography, Guidelines
Challenge
The studio had grown out of a logo made in a weekend. Every new deck, invoice and social post looked like it came from a different company.
Approach
I rebuilt the mark around a single geometric idea, paired it with a type scale that survives from a business card to a billboard, and wrote rules short enough that people actually read them.
Outcome
One system covering print, web and social, handed over as a 24-page guide plus ready-made templates.
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